The construction of a piece of clothing is a difficult one. It may take a week or even a month. Materials are chosen carefully by set criteria with the collection concept. Special attention is given especially textures and chromatics. The patterns after which the product will work, will be carefully studied. Next, fashion product manufacturing and high quality finish.
Designer together with the entire technical team have a perfect communication, this makes the results of their work to be extremely positive.
Sketches lay the foundations for a new concept. The ideas are intertwined with feelings and experiences in order to outline a new character. In other words it is the moment in which fashion meets art.
After drawing sketches, follows complex steps until the piece of clothing will be ready for the catwalk. Images from the campaign spread emotions and a feeling of empathy with the character.